Process - writing a marketing plan - 2025; injunction to SBUS to write one to up performance

Providing outstanding amazing values 

Process owner:    Chief Marketing Officer;   senior CSS 2

COMPLETE THE MARKETING PLAN

1.  Compute for price list;  ask 3rd floor guidance 

2.  Submit list blk number of lot intended to be included in promo list in your final Marketing Plan

3.  Finalize promo items and cost  to be given to all buyers

4.  Submit a timeline for marketing acitivities

                                                                                                 Month                                    

                                                   September                         October                                     November                          December

Activities

Budget (input)

    Price     (None except for 30 days price promo

    Product  (to be done by PO and gt for park beautification , by CSS for 100 compliance with interment standards

    Promotion   -  Needs detailss  who, how much and placed in calendar

   Placement :    recruitment how many

                          training when how many

                          sales meeting costs

                          rewards  (how much)

   People             recruitment

                        who     CSS 2 for marketing, CSS 2 for soc media posting and monitoring, Accounting staff, GT:    4 for each sbu.  We offer competitive MM rates

                        training

Let us improve, learn and earn more

5.  PNL Cash flow projection  (i  will assist and furnish pro forma computation

LET US DO THIS SOON AND COMPLETE THE PAPERWORKS

Noong Lun, Ago 18, 2025 nang 10:54 PM, sinulat ni Jorge Saguinsin <jorge.saguinsin@gmail.com> ang:

1. This post discussed with two sbu ftf, one by phone (last call chance) to avail of 1% of gross sales incentive to have merry christmas.

This incentive is huge and generous, jointly approved by JUS and ERS

Provided Hamp shall provide list amount of sales at hmmg subject to 0.5% incentive and to be released upo

2. Targets

     Lump - 300 units

     Hamp - 300 units

     Hggmp - Mila 550 

                    Marjobie 550

           Total 1700

N.B. Number to be exceeded  indicate/write farming out:   by groups and by month/week/day 

A. Product - cobs.

    

God makes all things beautiful in his time, cr, interment, construction. Signage h20 electricity

Available plots (attn lsj) equipment before year end at hmmg (soon) malisiqui, hggmp

Solar lamps, strip lights, flowering trees bougainvillea

Lts  --->> lsj

 Quality roadworks up to saleable area c/o lsj

MAKE your sites attractive

    

B.  PRICE

 

We increase PRICE by 20%

     1. To keep pace with industry

      2. Up contracts to contractor and employees

      3. Up com

      4. Have budget for incentives, promo

      True mark up formula 

      1/1-mu

Thus if 20% increase 1/0.80

Submit do your price list asap. We launch soon. +5k lang sa hmmg

sa plots.

   1. Cash 5-7 % (7 applicable after price increase

   2. No 0 dp

      1 year -   0 interest

      2 years - 6%

      3 years - 9%

  3. Dp - or  Spot, or split 3 mo. 

      1 year -   0

      2 years   3

      3 years   6

 

C.  Promos 

    1. Old price promo - 30 days before price increase applicable to Hamp, lump. Hggmp 85k old price

     

    2. Gifts no dp or 3 gives dp After 10 gives: folding umbrella, electric fan

    3. Full dp gifts : 10 kg rice + 2k worth of groceries or less 20% on dp

    4. Raffle choice of mc 125 cc or e bike 1.raffle ticket @ 10,000

D . Placement

  1. Selling via yt, tiktok, fb. Hiring full time or outsourcing Soc media ads including Google ads @##!?

 2. Up com  based on gross for offc, automatic promotion

    8%    ae entry level 1 - 10 sales

   9 %     sm.                 11- 30

10%       sd.                  Over 30

Jus shall help faciltate com

   Mrs - Hamp and hggmp

   Jus - Panga and lump

3. The group head or marketing outsourcing shall be entitled to 10% on second sale and shall have his/her rules for his org commission sturcture

4. Prize - 1% based on gross (less vat) for offc. For hamp tig 1% each ars mjc

For mkting outsourcing, + 2% : 1% for down line, 1% self

5.  PEOPLE

 

Hire for the day, train for the week.

Hire the best. Hire people who love people who love to work

  Add

   1 css 2. Doing sa Mgmnt of sellers: fup, problem solving, records

   1. Acctg records ppa and icr records collection letter

   1 soc med asst

   1 maint ffe asst

   x-x-x-x-x-x-x-

Other memo on writing a marketing plan 

Did you read this?    Will you follow this in the resubmission?  Thank you.

A. Goals :

 1. To deepen understanding professionalism of hgmp staff, and thus increase value/future payNin job market

2. To up sales cash flow, rewards for office staff, agents

3. Up branding of Holy Gardens

B Background 

   1. Since Jan, the marketing plans submission was required. None submitted on time. Those who submitted were not par, incomplete not SMART

    2. Marketing is a default skill since SBU is a marketing unit, ie it is an entity that creates customer, ie it is to sell to fulfill its reason for being. However staff does not seem to be focussed on selling, but on tasks that are not relevant to goal of selling. So far we have been getting trucloads of alibis and excuses

  3. Most of business failures are caused by sales failure, ie lack of sales skills, no marketing plan. Certainly we dont want 42 years of history go to waste. While still alive this post wants Holy Gardens learn go back on track and be a success.

 4. This post gmailed posted at fb hundreds of posts on selling marketing. The results reflect lack of communication (posts gmail --> unread or not understood). O sales very little sales.

"If we dont sell, we dont eat"

5. It is very possible that senior people have not exerted extreme effort to mentor sbu staff, nor made one for them, not even a price list, or are in basic survival mode. Not to succeed.

6. Collection has consistently fallen off, failed to meet sales target, nor have this post received consolidated June July achievement report

C. Options

   1. Do nothing - acceptable, a nono?

   2. Do what one knows doing. (At age of Ai!!?)

   3. Follow suggested format

        Innovative, outstanding complete inclusive marketing plan.

D. Wtdn

  Adopt the new normal - innovative, customer centric, mission oriented, "kakaiba" result oriented marketing plan.

    Definition - A marketing plan translates into reality and answers the question "Paano ako bebenta" "What are my tools, tactics to sell"

    Characteristics:

    1. Passionate - reflects deep understanding of business memorialization business. Love of others customer. Not just having a job and salary

    2. Kakaiba - may mga gimmick, tacics. Hindi inuulit lumang tried and tested tactics. May luma may bago. Yong iba sa mashable books

    3. Customer centric - understanding their psychology and adopting tactics

    4.Mission oriented.  Realization of

        a. "Tayo ay tagapagdala ng magandang balita" - from pananagutan song

        b. We are the vessels through which the daily bread flows. We are the man for others

        c. We are prime movers for society. No sales no economic activity. Its not schools lgus politicians that make economy the world go around. WE DO. If we lack business skills to make a marketing plan, we become bottle necks of society if not titally useless - "inutil"

4. Contents:

    1. Goals

      End  Results    Annual, monthly daily

        1. Sales

         2. Collection

         3. Inventory

       Kpi intermediate output

        4. Prospects Live fb ig

        5. Number of agents

        6. Number of posts, likes, walk ins

      2. Background

        1. Company last 3 years performance: sales collection

inventory, plots, is, fs

      2. Competition

          1. Sales collection estimate

           2. Promos other sales activities

    3. Environment

         1. Legal

         2. Prevalent disease

         3. Govt projects

         4. Increase in employment

affecting sales

   4. Swot analysis affecting sales

   3. Strategy HOW TO ACHIEVE objectives to overcome weakness.and threat exploit opportunities and use strength. List at least 5

Activities for 5 ps for the strategies

   1. Product

        COBS for park office CR

        Landscaping and maintenance

       Interment - completeness and conformance to checklist

       Fs, is Membership

      Anu-ano block plot number ng ibebenta

     Some submissions did not have this.

  2. Price Plots, is

      SRP (To be generated by mrss. + 20% to keep up with competition 5-.10% lower)

      Dp, ma

      Freebies - insurance review benefits

      Some submissions did not have this.  

3. Promotion 

   From mashable

   a. Awareness at fb, ig google, best pictures

   b. Dalaw paburol

   c. Membership say

        Say P4,999

        Benefits

           less 10% on plots

           less 15% on interment

           no preneed price at need

     d. Raffle

          E bike for 500 sales in sbu per year, One raffle ticket for every 30k

          Vios Nationwide for 4,000 sales (bibilhin batin hulugan)

4. Placement

    1. Office sales activities

    2. Fb Google ad sales campaign

    3. Sales outsourcing at least 10 sales manager 9 + 5, if targets are met ( + 2 to owner of outsourcing 3% prices gifts)

   4. Sales meeting, travel

   5. Barangay, funeral homes tie up. (com lang)

5. People

    Ho stuff

   1. Hiring incomplete 

staff

   2. Observance of training as per handbook

   3. Observance of requirements

        1. Bi

        2. Pe

  4. Customer service. Being man for others

Annexes:

1.  Timelines in calendar format 4W 1h

2.  Cash flow,

3.  PNL

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