Writing a marketing plan for 2026

Writing a  2026 marketing plan

1.  Objectives:

     1. To organize our marketing effort to sell and market our inventories

     2.  To build our brand identity to the public

     3.  To sustain business and feed our staff and other stakeholders

     4.  To fight off anticipated economic difficulties (the great reset of US financial system,, devaluation of US dollar (due to Japan and China dumping US dollar.loss of reserve

          status and end of US Petrodollar

2.  Background:

    1.  We submitted marketing plans by October with many having great mental setbacks on writing a marketing plan -  not applicable, other consultations with marketing  gurus

    2.  We wasted a lot of PHP millions with only the old price promos being taken in and even abused by some sbus despite setting a limit

    3.  Little or no sales by December.   

    4.  Most did not meet their targets;   relying only on old price promo

3. Wtdn

    Writing a marketing plan

    The writing of marketing plan is an employable skill.   Not many know how to do this.   Do you think you have the mental capability and openness to prpeare a marketing plan

    What is a marketing plan -  iit is a story a plan on how you can sell your products successfully taking into consideration the reality:of:

A.  Background, reality

        1.  Company:

             1. Organization

             2.  VMBP

             3.  Opportunities

             4.  Risks/obstacles to the business

      2.   Competition

            1.  Their 4ps (current marketing plan that will frustrate our efforts to sell) we have to be better than them

            2.  What makes them a stand out

    3.  Customer

         1.  Profile of current buyers:    age, sex, wants and needs, for our product

         2.  How do our products meet their needs

        3.  What pisses off the customers (our internal practice/processes that are defective eg the pronouncment in an sbu that CO dos are issued after a year... (against

             EO 648

     4.   What are the trends in the memorial business?  How are customer experience enhanced

           WHAT MAKES PROSPECT BECOME BUYERS?

   B.  Strategy 

       3 -5 important batch of activities that you will do do to make prospects your buyers.    Your background study should guide you make your choice

         Say:   example

      1.  Emphasize scarcity  (for sbu with low inventory) 

      2.  Beautify the site  -   place tunnel lights, solar lamps, redesign office

      3.  Excellent interments   - incentivize CSS

         AVOID BEING DRAWN INTO PABARATOHAN PAMURAHAN.  All good things are expensive.   We are the cheapest in the market.  Dont cheapen us any further.

C.  Ps of marketing  guidelines

     1.  Product -   Ano dapat baguhin iimprove sa product

          1.  Construction

          2.  Maintenance

          3.  Interment standards/checklist and observance

          4.  New revival of old products -  cremation, FS, ash crypts

             New group:     fs, is, ash crypt group

         5.  Ground maintenance service;   anniversary remembrance package  LANDSCAPING -  flowring plants and trees:  bougainvilla.  flame tree, balayong, madre de cacao

     2.   Price:

        1.  Cash,  dp,  ma, no interest, with interest, discount   

    3.  Promo:

        Shakespeare never repeat.    Do we repeat.   Even Victoria court never repeat promos.  Should we

       1.  Promo items

       2.  Posting at

               1.  FB interments

               2.  FB obits

               3.   Blogger best pictures

               4.  Google maps id and pictures

               5.  Other soc media posts

     3.  Leafleting at dalaw paburol and interments

     4.   Placement:

          1.  Agents

          2.  On line presence

          3.  Kiosk

    5.  People 

        1.  Hiring  (complete staff:   GT, TS, CSS 1 and 2, SFC)

        2.  Retraining  especially attitude, being friendly, customer for life (the answer is always yes

       3.  Incentives

       4. ID uniform, office decorum  observance of CCD

C.  Calendar of activities (By month or QTR)

 6  Proces:

     1.  Ppa delivery

    2.  CO Dos delivery

   3. Managing problems and backlogs

   

D.  Financials

    1.  PNL

        % of me to  Total sales

        ROI:   Gp over ME

    2.  Cash flows

         Beg balance

        Cash flow from operations:

              Cash receipts

                   Less:   Com /vat

                              Operating expenses

                 Less:  Sharing

               Cash deficit surplus

     Cash flow from investment:

             Add inflows from investment

            Subtract  cap ex (construction)  FFE

             ST

            Surplus deficit form investment operations

    Cash from lending operations

       Add borrowings

       Less PMT/MA to loans

       Surplus deficit from investment operations

     Total of all deficit surplus of all operations

   NEW BALANCE

      Project for new year 2026

On Wed, Jan 7, 2026 at 10:04 AM Jorge Saguinsin <jorge@holygardens.ph> wrote:

Ito 2026 target.    Examine and reflect.  

Ang may stretch ay Calamba:

1.  Goals Targets

                            Sales                                                                                                                                                                           Collection

                                                                                                IS                                 FS   

                           Units      Unit Price  Php                     Units    @              PHP               Units  @                PHP                  Plots          IS             FS       =   Total

    LU          700         P90,000            63,000                300    P40,000    12,000,000       60       P70,000     4,200,000         30M         12M          4.2M    P46,400,000

    Panga    600          100,000            60,000               300     40,000      12,000,000      60,   70,           4,200,000         30M         12M          4.2M             46,400,000

    Malasi  1,000           70,000            70,000                30      40,000      1,200,000        ---                     ---                    35M           --             --                   36,200,000

  Hamp      500            100,000           50,000             300      40,000     12,000,000       30    70             2,100,000         25,          12M          2,.1m             39,200,000

  HMMG   200             100,000           20,000              30       40,000     1,200,000         ---                    --                       20,M          1.2           ---                 21,200,000

  HGOMP 500              80,000            40,000            200     40,000        8,000,000      ---                       --                     20M           8,                                 28,000,000

 HGCal    500              70,000           35,000             150     40,000        6,000,000       --                      --                      15M            6                                   21,000,000 

HGGMP 2,000            80,000          `160,000K         300    40,000      12,000,000      100   10                                    80M           12M       10M               102,000,000

             5,300                                    573,000         1,510,00                  52,400,000      280                10,5                                                                       190,221,200

On Wed, Jan 7, 2026 at 9:55 AM Jorge Saguinsin <jorge@holygardens.ph> wrote:

We prepare a 2026 marketing plan.   This January.  We execute in February.  This time kaya ba natin?

On Mon, Jan 5, 2026 at 9:34 PM Holy Gardens Oton <oton@holygardens.ph> wrote:

Good evening po,

Have received the email and will apply to sales inquiry.

Thank you,

April 

On Mon, Jan 5, 2026, 15:52 Holy Gardens San Carlos <sancarlos@holygardens.ph> wrote:

Good day mam/sir,

Read and Understood this email.

Thank you

Shari HGPMP

On Mon, Jan 5, 2026 at 3:26 PM Dada RS <dadareysa@gmail.com> wrote:

Hello Everyone,

To all sbus na nagbenta noong Q4.

Reminder: Ang promo period natin ay October to Dec30 2025.

Tapos na ang promo period. We will stop selling at our promo prices/discounts.

Please update your price lists:

--3% max spotcash discount

-- We won't offer Splitdown and no down

-- update interests to 

1yr - 3%

2yrs - 6%

3 yrs - 9%

-- agent comms balik sa dating structure (hindi na 8,9,10 on gross)

Special discounts and offers for bulk sales or GE/FE can be escalated to management for approval.

Kindly reply that this memo was read and will be implemented.

Ps

Congratulations sa lahat sa inyong mga benta. We appreciate lahat ng efforts ng bawat isa. Congratulations sa mga nakareach ng target collection and sales. Sa mga hindi nakatarget, we'll have new targets this year, let us all be achievers abutin natin ang ating goals.