Process flow: AIDA ads for FB Example and explanation

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IDA ads

PAGSASANAY SA TAGUMPAY

1.  Ads need not be long as in magazine or newspaper ads.   In the face of more people using phones for browsing the net, long ads will not go anywhere.

2.  People do not watch tv, read newspaper or look at outdoors because their eyes are glued to android devices.

3.  You need to catch the attention of the reader as they scan their android

4.  Hence the AIDA ads are becoming popular.

     A  ttention  a picture or headline that stops the eyes of the device holder to stop browsing

     I  nterest  -  a fact or data that supports the A

     D esire    - an offer, discount or promo that will egg the  the customer to buy

     A  Action  -  what the prospect must do to acquire the product, call, visit, message

 

        Example

       1. A    Greek yogurt to make you lose weight in under one month

       2.  I  -  80% of Beverly Hills Hollywood stars buy Greek Yogurt

      3.   D -  Greek Zorba yogurt available in BUY 4 GET ONE FREE PROMO

      4.   A-   DM us now for free delivery offer

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