A sale is effective when you associate emotion related to this as love and emotion, affection rather than the cocoa or milk content of choco gift

This is a discussion about the purchase of Sees Candy by Warren Buffett.

The replacement value approach:   the value of kitchen pots, building values the business at only $8 million but Buffett departing from the cigarbutt approach (basic value approach) was scuttled in favor of the moat (franchise approach) and bought the same for $25 million.

The business returned more than $2 billion for Berkshire.

We are not selling or buying physicall components of food in the case of chocolate:   we are transferring love emotion and affection

People they think would buy Candy See far worth more than the sugar in the candy but for the promise and the warm relations it represent to the receiver of the gift.

In the same manner that a memorial park the lot  represents so much  for the family:

     LOVE 

     AFFECTION

     STABILITY

     SEARCH FOR ETERNITY

     FOR ESTATE;   FAMILY STRENGTH AND POWER

Sees candy as a promise of love and relationship