Yes, the customer judges the company by its over, the first impression, the initial acts of kindness and warm CS that goes a long long way

Memorandum:

To        All Sbus

Thru:   Mam Madel

Date  March 24, 2026

SUBJECT:   Yes, the customer judges the company by its over, the first impression, the initial acts of kindness and warm CS that goes a long long way

1.  Yes, the customer judges you and your business by your cover:from:

     1.  Park appearance -  gate grounds, (no or plenty of litter or trash careless thrown 

          around

     2.  Personnel appearance -  the SG, the CSS, the receptionist,  the person who                     delivers service to him  her

         1.  Are they observing the office decorum -   id office uniform -  is there (what

             happened to last weeks discussion on uniform?)

         2.  Initial customer interaction -  was it courteous, cordial and friendly (or masungit

              hambog?  picky?)

2.  The customer service experience  (CSE)

      1.  If you put P5.00 in a machine and gives you back P100.00 will you put P5.00                   again?   Definitely yes.   If that machine is customer service, will you invest more

           definitely yes.   

           Or in ads and promo?

     2.  You cant be stingy on that initial contact, or deal.   Invest  P5.00 now and get

          P100.00 later.   No PNL on the initial deal but make one on future purchases-

          repeat sales or other merchandise.

     3.  So the free initially is a bait to get the customerr foot in:

         1.  Free haircut at Landers (to the holder of a membership card initial.  P1.00

              deal at Temu for initial purchase or Lazada), P99.00 tool box set worth P1,200

              for initial app sign up

         2.  Free coffee in coffee shop for first 50 customer for the day

         3.  First 30 minutes in a billiard free

         4.   Free rose for first 30 buyers in a flower shop

         AND THEN EARN MORE ON:

         1.  Repeat sales

         2.  LTV and referrals

         3.   Other merchandise sales

        The initial free is not a loss, it is an investment that returns 20x fold

         It may be against the math.  But what makes money for the business is sometimes

         not visible to the naked eye

       1.  IMPROVE CUSTOMER EXPERIENCE INITIALLY SO THAT HE/SHE HAS

            HAS LASTING PLEASANT EXPERIENCE MEMORY OF THE COMPANY;

       2.  INVEST IN CS AND HIGH CUSTOMER IMPACT EXPERIENCE

       3.  TRAIN TRAIN TRAIN PRACTICE PRACTICE ON CUSTOMER SERVICE

             EXPERIENCE

       4   THIS IS ENTREPENEURIAL A MAKERS/MULTIPLIER JOB