THERE ARE ONLY TWO WAYS TO MAKE MONEY
Add Value.
Subtract Suffering.
Everything Else Is A Variation Of These Two Movements.
If You Increase Someone's Advantage, You Get Paid. If You Remove Someone's Friction, You Get Paid. Markets Do Not Reward Effort. They Reward Impact.
The Objection Appears Quickly. Hasn't Every Valuable Idea Already Been Discovered. Hasn't Every Problem Already Been Solved. That Question Assumes Value Is Invention. It Is Not. Value Is Arrangement.
Mark Twain Said There Is No New Idea. Only Old Ideas Rearranged Into New Combinations. The Pieces Exist. The Pattern Changes. And The Pattern Is What The Market Buys.
Art Is Not Created From Nothing. It Is Collected, Filtered, Combined, And Released With Precision. The Same Is True In Business. You Study What Exists. You Notice What Is Inefficient. You Combine What Others Kept Separate.
Adding Value Often Means Making Something Clearer, Faster, Simpler, Or More Accessible. Subtracting Suffering Often Means Removing A Frustration People Have Learned To Tolerate.
Sometimes A Problem Must Be Made Visible Before It Can Be Solved. Entire Industries Were Built By Naming A Pain People Had Normalized And Then Owning The Relief.
The Game Is Not About Being Original. It Is About Being Effective.
Thus if you are closing a sale, it is better also to remove pain:
1. Selling a car:
How does it feel, if you no longer commute?
How comfortable would it be rather than siksikan sa van, or jeep without AC?
2. A condo unit:
No need to commute long distances?
No need to wake up early
3. A memorial park
Siguradong may paglilibingan. No more worries
If Money Follows Value And Relief, Then The Real Question Is This: Are You Searching For New Ideas — Or For Unclaimed Friction?
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