Prof Jorge Entrep: Oft repeated theme to sell and create value - scarcity

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Nation building via learning and being the best in business

Tycoon apology

Being scarce creates demand; discount tells you are commodity and that you are desperate.

The moment you discount, the more you appear desperate.  Walk away and be scarce and unavailable.

Create a waiting list.

Scarcity creates value.   Being desperate does not.  

So the jeweller instead of 70% discount was advised to close the store and allowed sales by invitation only  Thats scarcity.    (Scarcity creates value by making the product more valuable because it will be gone soon   Discover how you can create scarcity

Being scarce makes you valuable

Blog: Prof Jorge Entrep
Post: Oft repeated theme to sell and create value - scarcity
Link:
https://profjorgeentrep-jorge.blogspot.com/2026/03/oft-repeated-theme-to-sell-and-create.html

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