Prof Jorge Entrep: The illusion of free

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Blog: Prof Jorge Entrep
Post: The illusion of free
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https://profjorgeentrep-jorge.blogspot.com/2026/03/the-illusion-of-free.html

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Tuesday, March 24, 2026

The illusion of free

Nation building via learning and being the best in business

The illusion of the free.

What if you are renting hotel at $150.00  and the competitor drops to $120.00  and he plans to drop to $110.00  The consultant stops the hotel owner. and suggests:     $180 hotel room  with free meal.   worth $`100.00 (which cost only $25.00)

So you make:     $80.00  +   (100 - 25) 75  =   $155.00 much more than if you sell room at $150.00

So you keep your hotel full, and the restaurant full.  Additionally, the hotel occupants order desert or cocktail   and pay the $30.00 extra.  How many times you spend more on the free.    The free is a custom built ATM for you

See how they tempt you at casinos while riding buses with free $50.00 gambling credits and above the WD free dining and drinks 

Free meal with hotel

Baits and free, experiential add ons at stale businesses

      

 1. Free and freemium is often used as a strategy by Google, You Tube and many more

      2.  Costco in the US draw in a lot of customers because of its subsidized $1.50 hotdog despite increase in price of  ingredients

      3.  Was in Landers this evening and there are lot of frees and upped experiences:

          1.  Free haircuts for men who are first time visitors members

          2.   Free parking

         3.  Cheap food in restaurants which occupy 50% of the supermarket

        What free can we have in the  office of HGMP as bait:

        1.   Free hair dressing, spa for ladies who buy for the first time;

        2.  Free 5kg rice for reservation;    free __for inquiries

     HOW CAN YOU APPLY THIS IN THE 2026 MARKETING PLAN