Memorandum
To All Sbus
Thru: CCS
Date: February 27, 2026
SUBJECT: MENU OPTIONS FOR PROMOTION
Objectives:
1. To be in the same page as all other sbus in promotion
2. To fill in the gap for promo activities absent in the Marketing plan submitted
3. To be the
Temu of memorial park promotions
Background:
1. The mindset of marketing people is: MP is not applicable, only the cheapest sells despite record breaking inflation (prices of everything has gone up: iinputs digging, materials prices have gone up
We must learn to sell on value, not discounts. Focus on benefits, value, you add value to the product. Be professional and skillful
2. We lost heavily in 2025 promo: old price. Millions lost. That is not the only P of marketing - Price Why engage in marketing plan meetings preparation when that is all most can do It does not take professionals to give away plots for free (but we will use this)
3. TEMU employing outstanding promos that is tied to
scarcity and being new (innovative) sells a lot. Everyday is a promo day As
Ceb Pac
4. Using limited amount of special offer, they tempt buyers to visit site inquir and be hooked. We do the same
WTDN (We set mechanics and line up the promos for the year. Let us work on a 90 day (30 monhts cycle)
Approach natin good better best. Good muna ang iuuna. Best later on
What When HM Who HM ESt sales ROI
18 M/month
Mostly free or less promo 20/mo 60,000 .06/18 33
1. Try again
2. Less 2%
3. Less P1,000
4. Less 2,000
5 Less 3,000
2. Free 5 kg rice for 1 mo Max 50 45,000/18 m 400%
buyers
20% dp 5 kg 25 x 300 = 7500
Cash 2 x 5kg
GE buyer
20 dp 25 kg 25 x 7500 = 37,500
3. Discounts on interment
limited ot face value
(not unli) say 10% of 40% = 4k 18,000,000/800,000 18,000/.08 225%
1 lot less 5% = P2,000
2. lots less 10 = 4,000
4 lots les 15%= 6,000
8 lots less 30% = 12,000 say total 800,000
to be placed at CO dry sealed
countersigned. by soffcer
4 4 lot purchase
less 20% on 4th lot (less 5%) limited to 20 only (4each) 20 x units x 80,000 x5% 180%
1,800/18,000,000
8 lot purchase less
50% on 4th lot (less 5%)
12 lots purchase
less 70% on 4th lot
(less 4.6%0
5 discount on is for lot purchase
6. Free IS for 2 per sbu = 10 x 42,000 420,000 18,000/.42 428
for 12 or more units
7. Free proomo item for
inquiries by online worth 500 x 50 25,000 18,000/.0.75 2400 %
office visit P100.00 100 x 50 50,000
75,000
8. 50% interment for all limited to 4 interments x sbu 18,000/ 840 214%
buyers 20 x 42,000
9. free intements 2 units per sbu = P420,000 18,000/840
Cash buyers only (puwedeng selected via spin a win)
or 4 plots 20% dp LANG QUALIFIED
10. Variants: spin a win all the promos except the rice (kasi logistic nightmare)
11. Promo items for buyers; ball pen sa inquiries
N.B.
1. Are non commjissionable to agents; are to be supported by forms/ticket
Promo sales
Name____________________________ Address_____________________________-CP ______________________Fb DM_______________________
Promo Name____________________________Amount ______________________________________________________________________________
Date _________________________Noted by ____________________________- Approved by ______________________________________________
2 If may kasama ng ahente, sabihin ubos ONLINE LANG OR WALK IN lang qualified
3. Kung ubos na promo quota, convince them to buy the regular lots kay may incentive sa office
4. Record all the promo item given; if you exceed charge sa salary deduction (do no repeat the old price promo) YOU MUST SEEK WRITTEN HO APPROVAL IF YOU WANT TO EXCEED YOUR
Quota allocation
Estimated expense: To be taken from 15 ME budget
10% com + 5% from this promo = 15% tama, match lang
