COMPILATION OF IDEAS AND THOUGHTS ABOUT BUSINESS, MARKETING, AND SELLING
Objectives: 1. To collate in one spot all that needs to be learned about business, marketing and sales
2. To make efficient training of CSS, CMO and other sales executives
Background 1. Some sbus are not selling; our sales and collection have steadily decreased. We peaked 10 years ago.
2. Dearth of knowledge by newbies
3. We need SUNNAO - emptying our cup as we listen and as we work at Holy Gardens
4. Two laws to be remembered:
KIDLIN law - writing down and clarifying the problem solves 50% of a problem or situation
WALSON law -- intelligence and knowledge precedes any situation, and the money and wealth that comes
WHAT COMPILATION OF IDEAS AND THOUGHTS ABOUT BUSINESS MARKETING AND SELLING
1. Definition of a business - a business is an entity that creates customer.
1. Two functions are important in a business: marketing and innovation (R & D) Marketing to make the customer aware and buy and r & d to follow changing customer wants and needs
to satisfy him
2. Creating the customer involves prospecting and selling. No prospecting and selling no business. Customer is the one who pays
3. An sbu only function is to sell. No sales ---> the sbu lose its reason for being
2. Why is selling an important activity?
1. It makes the world go round; no sales no economic activity; no economic activity --> no food shelter satisfaction of peoples wants and needs
2. Economy is nothing more than a collection of various selling and buying activity. It is not megadeal and mergers and acquisition, or mega govt projects
3. Selling is the major wealth creating activity. That is why marketing is a major activity that gets paid well.
4. Between producing and marketing marketing gets the bigger share of the economic pie (why traders make more money than farmers producers
5. And yet it only requires investment of saliva
