A marketing plan is not applicable to my sbus; only those that worked before must be used; we need the advice of old gurus - they are the only real gurus

If you want to participate in the team effort to be successful in 2026, kindly prepare a marketing plan and ask me not  a third party as has happened before and claiming it as a reason.

for the delays and or send a memo that you do not intend to follow this template.   Suggest a better one

Directed towards. HGGMP and Panga

On Wed, Jan 7, 2026 at 10:59 AM Jorge Saguinsin <jorge@holygardens.ph> wrote:

Writing a marketing plan

1.  Objectives:

     1. To organize our marketing effort to sell and market our inventories

     2.  To build our brand identity to the public

     3.  To sustain business and feed our staff and other stakeholders

     4.  To fight off anticipated economic difficulties (the great reset of US financial system,, devaluation of US dollar (due to Japan and China dumping US dollar.loss of reserve

          status and end of US Petrodollar

2.  Background:

    1.  We submitted marketing plans by October with many having great mental setbacks on writing a marketing plan -  not applicable, other consultations with marketing  gurus

    2.  We wasted a lot of PHP millions with only the old price promos being taken in and even abused by some sbus despite setting a limit

    3.  Little or no sales by December.   

    4.  Most did not meet their targets;   relying only on old price promo

3. Wtdn

    Writing a marketing plan

    The writing of marketing plan is an employable skill.   Not many know how to do this.   Do you think you have the mental capability and openness to prpeare a marketing plan

    What is a marketing plan -  iit is a story a plan on how you can sell your products successfully taking into consideration the reality:of:

A.  Background, reality

        1.  Company:

             1. Organization

             2.  VMBP

             3.  Opportunities

             4.  Risks/obstacles to the business

      2.   Competition

            1.  Their 4ps (current marketing plan that will frustrate our efforts to sell) we have to be better than them

            2.  What makes them a stand out

    3.  Customer

         1.  Profile of current buyers:    age, sex, wants and needs, for our product

         2.  How do our products meet their needs

        3.  What pisses off the customers (our internal practice/processes that are defective eg the pronouncment in an sbu that CO dos are issued after a year... (against

             EO 648

     4.   What are the trends in the memorial business?  How are customer experience enhanced

           WHAT MAKES PROSPECT BECOME BUYERS?

   B.  Strategy 

       3 -5 important batch of activities that you will do do to make prospects your buyers.    Your background study should guide you make your choice

         Say:   example

      1.  Emphasize scarcity  (for sbu with low inventory) 

      2.  Beautify the site  -   place tunnel lights, solar lamps, redesign office

      3.  Excellent interments   - incentivize CSS

         AVOID BEING DRAWN INTO PABARATOHAN PAMURAHAN.  All good things are expensive.   We are the cheapest in the market.  Dont cheapen us any further.

C.  Ps of marketing  guidelines

     1.  Product -   Ano dapat baguhin iimprove sa product

          1.  Construction

          2.  Maintenance

          3.  Interment standards/checklist and observance

          4.  New revival of old products -  cremation, FS, ash crypts

             New group:     fs, is, ash crypt group

         5.  Ground maintenance service;   anniversary remembrance package  LANDSCAPING -  flowring plants and trees:  bougainvilla.  flame tree, balayong, madre de cacao

     2.   Price:

        1.  Cash,  dp,  ma, no interest, with interest, discount   

    3.  Promo:

        Shakespeare never repeat.    Do we repeat.   Even Victoria court never repeat promos.  Should we

       1.  Promo items

       2.  Posting at

               1.  FB interments

               2.  FB obits

               3.   Blogger best pictures

               4.  Google maps id and pictures

               5.  Other soc media posts

     3.  Leafleting at dalaw paburol and interments

     4.   Placement:

          1.  Agents

          2.  On line presence

          3.  Kiosk

    5.  People 

        1.  Hiring  (complete staff:   GT, TS, CSS 1 and 2, SFC)

        2.  Retraining  especially attitude, being friendly, customer for life (the answer is always yes

       3.  Incentives

       4. ID uniform, office decorum  observance of CCD

C.  Calendar of activities (By month or QTR)

 6  Proces:

     1.  Ppa delivery

    2.  CO Dos delivery

   3. Managing problems and backlogs

   

D.  Financials

    1.  PNL

        % of me to  Total sales

        ROI:   Gp over ME

    2.  Cash flows

         Beg balance

        Cash flow from operations:

              Cash receipts

                   Less:   Com /vat

                              Operating expenses

                  Less:  Sharing

                 Cash deficit surplus

     Cash flow from investment:

             Add inflows from investment

            Subtract  cap ex (construction)  FFE

             ST

            Surplus deficit form investment operations

    Cash from lending operations

       Add borrowings

       Less PMT/MA to loans

       Surplus deficit from investment operations

     Total of all deficit surplus of all operations

   NEW BALANCE

      Project for new year 2026

     Attention:  Ms. GC do you understand this?   Can you make one for HAMP