A bulletin board for processes, memos, guidelines for the Holy Gardens group. Job descriptions, MC,, code of conduct and discipline, personnel policies, and things to be learned by the staff. A communication channel within the group
Pages
- Home
- Toyota Way
- Toyota way book
- Lean Manufacturing System (VA NVA)
- Admin plan draft
- Admin Plan ppt
- Admin Plan xls
- Admin Plan Ed 2025
- Organizational chart with Links
- Career Path for Employees
- Top Memorial Music
- Top 10 Funeral Music
- Inspiration Songs
- Estate Planning
- Career Path for Promotions
- Hiring Process
- Self Improvement Mantra
- Construction Specifications
- Communications
- VMBP
- Personnel policies
- Code of Conduct and Discipline
- Mini MBA
- Mga bawal na salita
- 6 days orientation, onboarding
Showing posts with label self improvement. Show all posts
Showing posts with label self improvement. Show all posts
Monday, July 13, 2026
Wednesday, June 24, 2026
How to get the most out of your reading books - SELF IMPROVEMENT
Providing outstanding amazing values through process clarity and improvement
To: SBUs
The contents are property of the author and shall not be used without written consent
Thru: Tina Madel
Date: June 24, 2026
Objectives:
1. To make our self improvement journey faster and longer lasting
2. To improve selves and to improve our kpi and kra
3. To make people productive
4. To make people impressive
5. To promote people who are qualified and knowledgeable
6. To lead the people achieve TRM (task related maturity)
Reality
1. Very few people pay little attention or not improve or are
not serious about self improvement
2. No one invests in self improvement, ie buy books
3. Some people read scan, browse and do not remember anything
4. People seldom conduct AM talk to upgrade knowledge skill, work planning daily
5. Do we see book reports? Do we have promotions based on book reports?
None because no one says nag improve no proof naman, no results
WTDN From MIT monk:
The acronym is ACTOR
A - im Be a spy. Have a goal in what you want to find out from the book
rather than going on a shot gun approach
C compress - When you read books you do not want to overload
your brain but you want to findd out the singlemost
important idea that you picked from the book
This is in line with our promotion based on books read
What is the singlemost important ideal learned.
Find out the trunk (using mind mapping) these contain
the main ideas. The rest of the book are leaves and twigs-
examples and stories. When you just gather the leaves, you
miss the trunks and main branches
You can ask your AI for the main idea
T each thats the reason why we ask for power point
thats why we ask for am talk and sharing of book reports
once a week to make people really engage in hard efforts
to learn and improve
O wn You own what you read if the main ideas in the book
disrupts and affect your routine work and life.
IT IS ASKED IN THE BOOK REPORTS. How will it apply in
your daily life. If you do not own, it you wasted the book, and
or just borrowed or browsed this at the bookstore.
Your goal in life is to find your GIFT cultiveate, polish it so that
it can be a blessing to others.
Other term - relevance to you and your job...
R ead If you read books, then in the future, you can read people,
events, lessons unfolding in an event, risks, opportunities to
make money
That is why readers often, READ. To read others and prepare
accordingly
DID YOU OBTAIN ANYTHNG FROM THIS READING?
Declaration: Ms. TIna; special assistant to communication
Have this read and have people sign this manifestation
1. I we/have read this article and was explained to me in am talk
2. I understand the main point is ________________
_________________________________________
_________________________________________
3. My main application is ______________________
____________________________________________
Date: ________________________________________
Name SOCPN _________________________________
Wednesday, January 14, 2026
F010 JUS 243 Explanation of marketing topics for review
TO : All
Attention: 1. Elena
2. Sharifa
3. Aubrey
4. Charisse
5. Aprilyn
6. Marjobie
7. Elena
SUBJECT; MORE KNOWLEDGE ON MARKETING TO BE USED IN DAY TO DAY SELLING AND MARKETING PLAN PREPARATION
1. Atin pong basahin
2. Atin pong basahing mabuti
3. UUWI LANG PAG MAY BENTA. PAG WALANG BENTA WALANG SUSUWELDUHIN
4. Maging isang productive na kawani at mamaya - magkarron ng resulta
5 Baguhin ang trajectory ng HOLY GARDENS
---------- Forwarded message ---------
From: Jorge Saguinsin <jorge@holygardens.ph>
Date: Tue, May 3, 2022 at 2:18 PM
Subject: 010 JUS 243 Explanation of marketing topics for review
To: Madel Holy Gardens <mrss@holygardens.ph>, Ma Veronica Miranda <iamveronmiranda@gmail.com>, Holy Angels Morong <admin@holyangels.ph>, <jorge549.holygardenshr@blogger.com>, AR Saguinsin <arsaguinsin@gmail.com>, Jorge Saguinsin <jorge.holygardens@gmail.com>
From: Jorge Saguinsin <jorge@holygardens.ph>
Date: Tue, May 3, 2022 at 2:18 PM
Subject: 010 JUS 243 Explanation of marketing topics for review
To: Madel Holy Gardens <mrss@holygardens.ph>, Ma Veronica Miranda <iamveronmiranda@gmail.com>, Holy Angels Morong <admin@holyangels.ph>, <jorge549.holygardenshr@blogger.com>, AR Saguinsin <arsaguinsin@gmail.com>, Jorge Saguinsin <jorge.holygardens@gmail.com>
Objectives:
1. To increase learning on marketing and/or refresh if forgotten
2. To increase sales and consequently the earnings of CSS and CMO under DILP
Reality:
1. Sales on the decline
2. Zero if not little knowledge of marketing
3. Bad interments; undelivered documents
Topics:
1. Purpose of a business
A business is an entity that creates customer. Therefore there are two important functions above all others
1. Marketing
2. Innovation
How does a business create customer:
1. Designing new products or products that solve problems of the customer
2. Keeping in touch and satisfying the customers most of the time
3. Soliciting new customers through prospecting
4. Repeat sales for existing customers or cross selling up selling
Some organization focus on power struggle or authority. But that is not the way to run a business. Priority always in the business is customer
As in Christian doctrine, the one who serves the customer best wins. In many of the sports, as tennis, table tennis, volley ball, the winner is
one who serves best. The Christian doctrine prescribes faith, love and charity. The faith and love are useless without charity ie service
2. Market industry
Many of us made the business world complicated and peppered with academe jargons. Many workers, envision the perky business world:
suits, executive suites, glitzy offices. But all businesses is just like any sari sari store. It is about selling goods and services to a buyer.
Many college graduates think they are above that and prefers only office work, and disdain the reality of business, ie a seller and buyer transacting
A business is a collection of buying and selling transactions
The market of is a group of transactions ie of business lumped together
The industry is composed of a group of markets transactions
The economy is sum total of industry transactions.
The basic unit is the transaction: a buyer and seller
3. Importance of customer service
Since the purpose of the business is to create customers it is paramount to develop, capture and retain buyers/customers.
Who is the customer? The customer is the one who pays. He is the paying prospect.
Some adage have been made regarding the customer. Rule #1. The customer is always right. Rule #2, if the customer is wrong
go back to Rule No 2 But new employees are against this rule and riles vs customer service
This post has made a ppt uploaded at Slideshare. Slideshare bougquet of customer service This covers:
1. Initial customer contact
2. At the office
3. Establishing rapport
4. Tripping
5. Closing
6. Plaisir the five senses. This is the latest. The customer service especially in the service business must appeal to the five senses:
taste, smell touch, hearing, sight. These appeal must be worked on. Thus hotels provide colors and pleasant architecture - sight;
good food - taste; pleasant smell - smell; piped in music or white sound hearing, and soft beds and pillows silk and leather covers -
touch. This was started by Sofitel - one of the most successful organizations running hotels
There are other aspects of operations where superior service is required say in memorial park:
1. Billing
2. At the office
3. Parking
4. All saints day
5. Answering phones
6. Interactions with the SG
7. CR - clean ba or foul smelling. with water ba? With soap and tissue
However there are two important transactions which must be addressed:
1. Documents delivery after payment. Thats what the customer paid for
2. Interment service. That is the ultimate experience where CS can be seen.
ATM we have failed in these.
4. Business model: PTM, customer link, customer channel,
A marketer should take note of the business model, so that he becomes relevant to the business
The parts are:
MVP - main value proposition what is the value being provided by the business or by the product to the PTM
at the center. It is not the product but the solution being offered by the product.
What is the pain being removed in the customer?
What is the gain being provided?
Say a dandruff product: Pain being removed - the embarrassment of having dandruff falling on social occasion
Gain: being more handsome and socially pleaing or fragrant
Primary Target Market - a business cant be every thing to every people, Although it can only provide sizes and models
A particular model say a HRV appeals to only certain group of buyers, so with SUV It must be clear what
are the offerings to which market category you are wooing. So we have the Nielsen classification:
A 1% of the population The rich and super rich residing in Forbes and Dasma or in 50 million condo Earn 1M a year
B 9% of the population. Residing in Bel Air, SLV, Ayala Alabng, Corinthian Earn P500K to P999 a year
C. 20% the middle class. Junior execs, entrepreneurs P251K to P499
D 30% of the population. Those earning minimum wage. P150k to P250K
E 40% of the population The farmers, those under employed Earn less than $1 a day P100 to P300/day
In the current election campaign, LR is supposed to be wooing A to C while BMM the D and E. They are more in number and therefore
Victory is predicted for this candidate.
This has given rise to bottoms up marketing and/or sachet marketing. The marketer sells to these large but purchasing power
challenged mass via sachet that are affordable. A sachet of shampoo, lotion, or deodorant. (The environmentalist hate these
marketers for the waste they create
Customer link - the customer service being provided. the CRM or rewards system if any, or DM at social media
Customer channel -- via again DM, or gmail marketing (Google ads) or FB or agents, or brick and mortar store
5. Product is a solution to a problem: what is the pain that the product removes, pain or gain for the customer
We do not sell product. We sell solutions. A computer is a solution to mails, storage of data, searching of data, research. It is never a hard
ware that we buy because it is a technological wizardy.
An android provides: music and video for entertainment; a calculator, as a gadget to compute, fm radio for music, cameras for memory apps to
measure bp and other things.
So in general, we determine what is the pain to be removed by the product from the customer, and what is to be gained.
So for a memorial park as a solution to a problem;
Pain to be removed - the grief, the availability of burial ground, the minding of other details needed in the interment. Thus if
could handle the death certificate and burial permit
Gain - prestige, appeal to the pride and ego of the buyer, orderly and beautiful situs.
It is best to get prospects first before building the product So what do you do - build a commercial complex and then advertise for the
lessors, or determine first the need for a commercial complex and then build the complex.
So some mega companies, seek revenue estimation first before committing cap ex. Some non experts do it the other way around. Build
the product first and then Bahala na si Batman for revenues. Stark difference between Tony Boy when running PLDT. Tony Boy focused
on Cap Ex. MVP focused on revenues.
6. Vision, cash flow sales: AATR
They are interrelated: Vision, cash flow sales: AATR
A company has a vision (a picture an image of what the business will be in terms of size, market coverage, other business to be in)
say computer in every home
To achieve this you need cash flow (not coming from loans or IPO not everybody has access to money or capital markets)
To have cash flow, you need Sales
To achieve sales, you need:
1 Availability of the product. Are they finished product, can you procure them from China. If it si real estate - can you delivver the
documents, or is construction completed 100%. Have the amenities been completed? You cant have smokes and mirrors (as
some dominant computer companies did. They got advanced for products that are still being developed In real estate, HLURB
prohibits pre selling of uncompleted units. But it has been the practice for condo business. The developers start pouring the
foundation only if 100% of the unit have been sold or with DP. Some though who have the money finish the projects without
prospects and end up leasing the units under lease to own
2. Awareness. Building a better product does not make the market troop to your doorstep to buy the product. You have to make the
product known to the prospects via various means. Educate them about the product features, price and performance.. Only then can
you expect the prospective buyers come rushing ot your door. The soc media has made it easier for awareness. Thus many start
ups became successful because of the Marketing site - FB where over 2 B a day make clicks.
3. Trial - You have to have the prospect prove experience the product. For cars it test drive For food, it is product sampling. For
meds, it sampling the MD for trials and free samples for their patients. For condo, it maybe "For only P20k move in Or sample
free massage card. Free one night stay at a Glamping site
Unless the prospect has experienced the product or service, seldom will there be sales.
For a condo or residential unit, it is the open house or free tripping.
For casino, if you take a bus say from NJ to Atlantic City, ,the bus gives you $100 worth of tokens (free) for you to play slot machine
or black jack, And then the $100 gets the person hooked: forever. Or even addicted.
4. Repeat sales - this is the sweet spot for the marketers. There is no more expense needed to acquire the customer like the 20% or so needed
get the customer. You spend this on ads, ,tripping, commission, freebies. 60% of the profit of typical company comes from
repeat sales. Projection planning is easier for this group of customer Says ANI chief Tony Chui, (the dummy of Binay)
the consumption buying pattern of repeat sales can be predicted. It is no brainer and does not require rocket science
7. 3cs in a business environment
There was a question as to who really decides in the company: the Board or the CEO. Usually we say it is to top honcho. But in reality that
the decision is determined by forces outside the board room. They are (if the company lacks leadership)
1. Customer - the customer is a moving target, and his wants (take note) constantly changes As a being connected to the infinite and in
search of constant improvement, will outlive or discard your product in favor of something better. If you do not provide the
better product, someone else will.
2. Competitor that is the entity that might provide the better solution to the customer wants. Or the competitor may have all ready done that. Improvement of price, features, size and so on. Then you play catch up to match the price and features. Or provide something
better.
3. Company - You cant be a dictator in your own company. It is always politicalized. You pay attention to the workers, to the regulators,
the directors. lenders. It is never a singular unitary action. These various stakeholders have to be placated
Thus it is the interaction among the three that determines the correct marketing mix/strategy
8. Marketing definition
Labels:
AATR,
advice,
Alex Osterwalder,
benta,
business,
CS,
Dale Carnegie,
determination,
marketing,
model,
problem solving,
productive,
promotions,
prospecting,
sales,
self improvement
Location:
Rizal, Philippines
Tuesday, November 11, 2025
Four types of employees: what TYPE ARE YOU?
Providing outstanding amazing values through process clarity and improvement
This post read an interesting publication on 4 types of employees. What is your classification
Objectives:
1. To develop performers and successful invidivuals
2. To develop 5 ps in the enterprise
3. To help improve the country
Background:
1. 5ps: professionalism, productivity, process, profit, personal improvement
2. One of the greatest responsibility of the individual is to improve himself
3. HANAP BUHAY means:
1. Paghahanap ng ikabubuhay (salary)
2. At kabuluhan sa buhay (meaning of life - philosophical)
4. Our goal in life is find our gifts and to share it with others or seve others.
The 4 types
2. The SAKTO
3. The UNLI
4. The ZEALOT
1. The underperformer under achiever
Lacks energy enthusiasm and desire to accomplish job tasks during the day
Comes in late goes home early
In perpetual state of need of training
Refuses to be trained or improve
Mareklamo, refuses additional workload "Not my job. "
A frequent complainer.
An avid reader of latest from DOLE
Negativistic
Looks as if everything on the job is being forced
2. The SAKTO
Tama lang, fair days work for fair days wages.
Only after salary like #1
Arrives at 8:00 and leaves at 5:01 (maybe wearing the same pants brand)
Will strictly stick to job description or absence of this and will not go after
3. The UNLI
A model employee
Accepts all other assignments - will attend to customer even if in accounting
A man woman for others
4. The ZEALOT
Is energized and ambtious
Internalizes the Vision Mission Beliefs and Principles of the company
Is ready to defend the company vs detractors.
Looks at his job to learn more and step to more opportunities
Will probably end up as manager of senior officer or better a business owner/millionaire
Talks constantly positive things about his plac eof work and employer
Improves himself in the job and himself everyday.
What type are you?
If you are number 1, are you ready to move up to at least 3?
What prevents you from improving yourself and your career.
To be number 3 or 4 you have guidance: 1. From handbook or admin plans 2. Supervisor
3. Role models at the net of successful people
The contents are property of the author and shall not be used without written consent
Sunday, September 7, 2025
Processess- CMO tasks checklist, self improvement - Ensuring that nothing gets missed
Providing outstanding amazing values through process clarity and improvement
CMOs checklists on tasks to be completed, learned. The Toyota Way
PAGSASANAY SA TAGUMPAY

Steps of various jobs of CMO using the Toyota Way template
| Apr 29, 2019, 9:35 AM | |||
| ||||
Page 1
CMO
Core: Jobs/Tasks
1. Achievement of collection and sales targets 1. Goal setting
2. Writing a marketing plan
3. Organization: recruitment of sellers and implementation of 2
4. Checking and reporting sales: via text and email
2. Operational excellence - top rate interment 1. Ensuring A 1 park appearance through 5s and landscaping
2. Supervising CSS2
3. Innovating interment service
3. Ancillary Solving customer complaints
Routine
4. Financials 1 AR ICR
2. AP
3. Cash Collection
4. Bank balances
5. Administration of Files and Processes 1. Daily email reports generation and submission
abstracts, sales report, collection, balances
2 Handbook, manuals, operation Jobs,tasks
6. Hiring and training 1. Hiring
2. Orientation
3. On the job training
4. Disciplining
7. Self mastery and self improvement 1. Physical fitness
2. Mental
3. Emotional
4. Self improvement exercises
* Follows PDCA and PLOCC SEAR ROLES OF MANAGER
x-x-x-x-x-x-x-x-x-x-x-x-x-x-x
Page 2/19
The position of a CMO is that of a manager. It requires maturity, plenty of experience, great concern for customer and people, high degree of
perception, intelligence and capability in running the business most especially a memorial park
Steps Job: 1. Goal setting Chief Marketing Officer
(Planning)
Steps Keypoints Reason for Key Point Walk Time Work time
1. Determine the current 1. Determine where are good at 1. It is a driving force: passion xxx 30 minutes
situation: WHERE ARE WE our STRENGTH drive, capabiltiy of the staff
NOW 2, Saan tayo magaling 2. We can do things better than others
3. Our weakness: the missing 3. We need to minimize this in the xxx 15 minutes
link, lazy bones, challenges future
among our staff
4. Opportunities: what can we 4. How can we monetize more of xxx 30 minutes
sell more, where can we make of our business ideas and
more margins? What are the innovation
unfulfilled wants and needs of
the customers
5. Threats: what are the adver- 1. How can we defeat be better xxx 60 minutes
saries doing that can block than them?
our efforts to sell: their 2. How can we come close
Sales Organization
Their logistics
Product
Price
Promo
Placement
2, Where are we going?
as dictated by our Vision
What is our Collection and Cales target
How much reward can you get: (good only for 2019)
1. 1.5% of NCR if 100% reached;
2. RCG will be promoted if 70% of target is reached;
3. If SBU reaches 80% of target CMO gets 2% ORC for personal sale
4. From April 16, 2019, if at any day, the SBU reaches 100% of daily collection target, the sbu/cmo gets for that day to be paid during the week
0.075% of the amount acheived
Collection Cash Flow 1. It cant be lower than Break even 1. We will close if we lose money xxx 60 mins
2. It has to be better than last year 2. Expenses, taxes, labor keep inching
3. What are the projected operating 3. We need to cover them next year
expenses? Prepare a budget
4. What are the projected cap ex 4. We need to spend for FFE, invest in
land, stocks, new companeis
5. Farm out to various products 5. Allocation of resources and budget
6, Achieve individual and SBU 6. Earn more for yourself and your staff
targets
Sales targets:
# of units 1. Farm out to various 1. Distribution of efforts delegation xx 30 minutes
PHP 1, Product liens and accountability
2. Office sales 2. Cooperation makes for lighter work
3. Sellers: various names
branches
2. For both sales and collection 1. It is either we grow or die
there has to be stretch goal:
to be better than last year
3. We have to better than last year 3. As we grow in experience and
based on historical performance marketing prowess: coverage
skill
4, We have to grow better than the 4. The industry is the benchmark
industry
5. No featherbedding 5. Perpetuating weakness and mediocrity
3.How do we get there? 1. What is the strategy: choice of 1. What is our focus?
Resources and Activities to reach 2. Are our activities releavant to the goals?
our goal (Oftentimes they are not)
3, We have limited resources, we cant be
everything to every one
2. 5 W and 1 H 1. The five soldiers of management
2. The inputs: 4ms and throughput
processes needed to reach target
3. Put in calendar format, 12 months
to know the progression
3. Financials:
1 Cash flow statement: revenues 1. Cash is king; no money no honey
vs disbursements; operating How are we going to spend cash?
investing, and financing 2, Are we making money? Can we pay our
suppliers?
2. Profit and loss statement 3. Are our inventories, receivables, cash
ffe intact
3. Balanced Statement of condition 4. Are we meeting our ROI targets?
5. The financials are the score card of how
we act/play in the business game
Process - Minimum Training for Management Trainees
Providing outstanding amazing values through process clarity and improvement
Minimum Content of Management Training Program
Date: July 31, 2017
You will be trained to be part of management, and eventually be promoted as a supervisor/officer. There will be additional compensation allowance to your basic pay:
Duration: 90 days; may be extended to 180 days if necessary
30 days: HR, Accounting
HR - 1. hiring at the SBU
2. training OJT
3. Performance evaluaiton
4. Benefits administration
5. CCD
6. Communications
7. CMO reports
Accounting:
1. Sales reports
2. Cash advance
3. Funds: replenishment
Interment fund
Petty cash fund
4. Daily abstract:
soft copy, hard copy, deposit slips or
5. Accountable forms:
OR PPA
6. MC on cash operations, purchasing
Sales Admin:
1. PPA submission
2. Master list of plots, customer
3. File sharing
4. Master list of interments
5. Problem solving
6. Customer complaints tickets
30 days: SBU operations:
1. Landscaping
2. Interment
3. Reporting and record keeping
30 days: sales:
1. Recruitment, sales training, meeting
2. Various products selling:
plots, prepaid
3. Mastery of forms
4. Event/promo planning
You may be asked to spend some time at Calamba to assist in hiring, training, and fixing their record keeping, and delivery of services.
As of today, you will be advised to keep track and monitor and assist the operations of your eventual destination: Holy Gardens Calapan
The contents are property of the author and shall not be used without written consent
Friday, August 29, 2025
Process - Self improvement for better outputs and results - August 29, 2025 Self Improvement Memo
Providing outstanding amazing values through process clarity and improvement
August 29 2025 Memo for Changing Self
You need constant self improvement. You cant hope to improve outputs if you do not improve yourself
When you improve yourself, you can improve your career and your chances of reaching your targets, your career goal and dream of being wealthy.
Albert Einstein named doing the same thing expecting different results as INSANITY. We cant keep being insane forever.
Improve your self and you improve the world;
1. Learn and earn
2. Those who read leads
This post published a memo for self improvement on Jan 8, 2008; presumably lost and forgotten.
Am redoing and editing the same
1. Be prompt. Arrive earlier than usual at work (7:30 latest) to practice you on being on time for business appointment and deals, meeting govt details. Being late makes you lose opportunity and exposes you to penalty
2. Do it now. Not tomorrow or later. Only irresponsible mobile addicted juveniles cant hope to do it now. But you are different. The best way to beat indolence is to do it now. Pick up the phone Post the article type the article see the prospect NOW.
3. Hasten the pace. If you can do it in one month, do it in two weeks, fi you can do it in two weeks, do in one week, if you can do it in one week, do it in 3 days, if you can do it in three days, do it one. Find better and faster ways to do finish a task. MIFF (Make it fast friend)
4. Persist. Constant follow up. Continue until it gets done Dont ever ever quit. Quitting is failing
You are a winner.
5. Clarity Be clear on your communication Goals, Job description, Tasks, What is possible and what
is not, On who your friends and enemies are; on what you want to be in life. On your life purpose On who are you primary target market. On what
you want Avoid muddled wishy washy thinking
6. Go for action and solution Go with the goal and vibes of your team. Do not be a nega, or
stand on the way of the team Offer solutions rather than sowing doubts and difficulties for the team to achieve goals. Do not just sit down and sulk, MOVE NOW The best way to remove inertia
at rest and despair. ACT now. (No secret GC for ranting or plots vs employer or criminal acts) You will be caught and severly censured and even jailed Watch out!!)
7 Improve every day
1. Physically - exercise, walk do zumba, lift weights, eat healthy food. Lessen your weight
Improve your looks by minding skin, mental wellbeing, clothing, body smell
2, Mentally - read books, listen to podcasts, attend seminars. Learn one new skill a day,, Find
your hard. Changing your mindset from that of survival to that of abundance (vs scarcity) of success vs failure of being professional vs being a stambay of being valuable ally and staff
vs being an obstacle or headache
3. Emotionally - touch bases with friends, join a club, chat with friends.
8. Find the other 14 squares
In a diagram with 16 squares there are 14 others. Go find it.
1. Be inclusive; find the trees and forest
2. God is in the details
3. Practice reverse thinking and out of the box thinking. The answers are not always in the box
the routine and mundane
4. Research: in the net, in the books go to the GEMBA, talk to customers, experts. Avoid hearsays
and your own perceptions. You can make a mistake if you are not through
1. A business is an entity that creates customer. A new one is created if there is a sale
2. Everybody in the business is mandated to be related to customer creation and retention.
Find ask if there is no relation yet that you understand
3. Every one must be reminded that it is the customer pays the salaries, the rent the food and
the table (the nepos - daughters and relatives of contractors and politicians dont get this)
We remind that every time we pay the salaries
The contents are property of the author and shall not be used without written consent
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