Writing a marketing plan
1. Objectives:
1. To organize our marketing effort to sell and market our inventories
2. To build our brand identity to the public
3. To sustain business and feed our staff and other stakeholders
4. To fight off anticipated economic difficulties (the great reset of US financial system,, devaluation of US dollar (due to Japan and China dumping US dollar.loss of reserve
status and end of US Petrodollar
2. Background:
1. We submitted marketing plans by October with many having great mental setbacks on writing a marketing plan - not applicable, other consultations with marketing gurus
2. We wasted a lot of PHP millions with only the old price promos being taken in and even abused by some sbus despite setting a limit
3. Little or no sales by December.
4. Most did not meet their targets; relying only on old price promo
3. Wtdn
Writing a marketing plan
The writing of marketing plan is an employable skill. Not many know how to do this. Do you think you have the mental capability and openness to prpeare a marketing plan
What is a marketing plan - iit is a story a plan on how you can sell your products successfully taking into consideration the reality:of:
A. Background, reality
1. Company:
1. Organization
2. VMBP
3. Opportunities
4. Risks/obstacles to the business
2. Competition
1. Their 4ps (current marketing plan that will frustrate our efforts to sell) we have to be better than them
2. What makes them a stand out
3. Customer
1. Profile of current buyers: age, sex, wants and needs, for our product
2. How do our products meet their needs
3. What pisses off the customers (our internal practice/processes that are defective eg the pronouncment in an sbu that CO dos are issued after a year... (against
EO 648
4. What are the trends in the memorial business? How are customer experience enhanced
WHAT MAKES PROSPECT BECOME BUYERS?
B. Strategy
3 -5 important batch of activities that you will do do to make prospects your buyers. Your background study should guide you make your choice
Say: example
1. Emphasize scarcity (for sbu with low inventory)
2. Beautify the site - place tunnel lights, solar lamps, redesign office
3. Excellent interments - incentivize CSS
AVOID BEING DRAWN INTO PABARATOHAN PAMURAHAN. All good things are expensive. We are the cheapest in the market. Dont cheapen us any further.
C. Ps of marketing guidelines
1. Product - Ano dapat baguhin iimprove sa product
1. Construction
2. Maintenance
4. New revival of old products - cremation, FS, ash crypts
New group: fs, is, ash crypt group
5. Ground maintenance service; anniversary remembrance package LANDSCAPING - flowring plants and trees: bougainvilla. flame tree, balayong, madre de cacao
2. Price:
1. Cash, dp, ma, no interest, with interest, discount
3. Promo:
Shakespeare never repeat. Do we repeat. Even Victoria court never repeat promos. Should we
1. Promo items
2. Posting at
2. FB obits
3. Blogger best pictures
4. Google maps id and pictures
5. Other soc media posts
3. Leafleting at dalaw paburol and interments
4. Placement:
1. Agents
2. On line presence
3. Kiosk
5. People
1. Hiring (complete staff: GT, TS, CSS 1 and 2, SFC)
2. Retraining especially attitude, being friendly, customer for life (the answer is always yes
3. Incentives
4. ID uniform, office decorum observance of CCD
C. Calendar of activities (By month or QTR)
6 Proces:
1. Ppa delivery
2. CO Dos delivery
3. Managing problems and backlogs
Beg balance
Cash flow from operations:
Cash receipts
Less: Com /vat
Operating expenses
Less: Sharing
Cash deficit surplus
Cash flow from investment:
Add inflows from investment
Subtract cap ex (construction) FFE
ST
Surplus deficit form investment operations
Cash from lending operations
Add borrowings
Less PMT/MA to loans
Surplus deficit from investment operations
Total of all deficit surplus of all operations
NEW BALANCE
Project for new year 2026
Attention: Ms. GC do you understand this? Can you make one for HAMP
