This post gmailed the CMOs prior to the meeting and discussed yesterday at the meeting. All executions start with writing it down. As per Cambridge, only 40% of the their alumni rise above
mediocrity. And only 1-3% become wildly successful becasue they WROTE DOWN THEIR GOALS AND THEIR PLANS.
Hence the need to write down our goals and plans and write this properly
Goals: Sales: No of units
Collection
Farming out
Office
Agents
Digital marketing
For the period______________________
Background
1. Company performance last year (if possible last 3 years, determine the trend)
Why is the perfomrance?
2. Competition: Other MP, other memorial business How are they affecting our business
3. Customer: what are the changing needs and aspirations of customers.
More of at need ba?
More of investment ba
Ano preference?
1. Price
2. Product ba? better CS ba, complaints re cos?
PRODUCT
1. Ano ilang lots per block
Say Lawn 8 - Lots no 20 - 120
GE 5 - 10
Others: (specify even by bullet points what are your initiatives
1. Landscaping: WHAT IS MEMORABLE UNIQUE ABOUT YOUR PARK; what are the attractions? Baka makalat mataas damo
2. Office decor furniture: malamig ba aircon, bago ba furniture. hindii ba nakakadapa, comfortable ba customer
wala bang nakatambak, may 5s ba
3. CR Mabango, may tubig ba, malinis ba? May decor ba? May checklist ba
4. COBS at the park: especially flowering plants and trees
5. Interments: what are missed: observing interment checklist; WHAT ARE THE INNOVATIONS, WHAT COULD BE MEMORABLE
6. Customer service - magalang ba tao, may id ba staff? Nag mam sir ba all employees, mabilis ba attentive
sa customer
7. Free merienda/wifi
8. FB wifi: 1. for engagement, live streaming of interments, building a community
9 Interment kumpleto ba servicio, malinis tent, di nakatambak lupa, uniformed ba ISG
2. PRICE.
Price list completohin
Price increase in 30 days
Hamp: 100,000.00 to
Panga 85,000.00 to 103,000.00
HGGMP 75,000.00 to to 94,000.00
1. Lawn xxxxx Price
Old price New Price
Say 85,000 103,000
2. Cash less __% max. Net
3. SRP Amount CASH 103,000 SPOT DOWN
Terms;/ Installment
Lawn plots
DP - 20% 20,600 Spot : less 10% 18,600 x 2,500 rice and groceries
Low interest for full dp
Bal MA
1 year 0 interest 82,400 6,867
2 years 3% 87,344 3,640.00
3 years 6% 97,232 2,701.00
Deferred for 90 days/3= 6,867/month
Bal MA
1 year 3% 84,872 7,073.00
2 years 6% 92,288 3,845.50
3 years 9% 104,648 2,907.00
No dp
Balance MA
36 mos 9% 130,810.00 3,634.00
60 mos 12% 164,800.00 2,747.00
N.B. The interest herein indicated is per annum and has to be multiplied with number of years as indicated.
QUESTION: Affordable pa ba? sa Class C (Class B ok pa)
1 year to pay
2. GE - 1,200,000
Cash:
Cash discount -
Net
Cash less 5% (net)
JE 24 lots are priced double P2,400,000
Cash less 5% P120,000.00
Net 2,280,000.00
Installment:
SRP 2,400,000.00
DP 480,000.00
Balance 1,920,000.00
2 years 3% 84,800.00
3 years 6% 62,934.00
Question: Affordable ba?
3. PROMO:
1.Price increase promo: up to end of month: Limit to 50 unit only/sbu
P85,000.00 for Panga,
P75,000 for HGGMP
100,000 for HAMP
Cash: less 5% max (7%) (or gift)
less 5% = 80,750.00
less 7% = 79,050 .00 5% + gift/freebies
Installment
Spot dP only P17,000
Balance Installment
1 year to pay 0% 68,000 5,667,00
2 years to pay 3% 72,080 3,003.50
3 years to pay 6% 80,240 2,229.00
Try to stick to 2 years to pay to generate more cash
N.B. The interest herein indicated is per annum and has to be multiplied with number of years as indicated.
BUNDLING
Other promos:
1. November 1 events:
1. Games for children, feeding various volunteers public
2. Suggestion ni ARS buffett for Seniors: worth P50K opportunity to give cards brochure; (to buy for the coming eventuality)
To promote:
1. Spot down
2 New services
1. Bundling of and price discount for is Bundling with a lot Total
Savings Net +
less 10% for lawn 4,000 36,000. 103,000.00 P139,000
less 15% for SSN 6,000 34,00 515,000.00 549,000
pay only P5,000 for GE 5,000 1,200,000.00 1,205,000
2. SMS (Special Maintenance service) only in areas where there are many CSS, and manageable ang outside maintenance:
Morong, Panga, La Union
Current Price by Jan 1 July 1
P200.00 300.00 400.00
Prepaid 1 year 3,600.00 4,800.00
discount 5%
Prepaid 5 years 18,000 24,000
discount 10%
Net 16,200 21,600.00 MAS MURA
Under our control uniformed and with id, sagot natin water, at Philhealth of the contractor when price is at 400.00
We terminate undocumented plot maintenance services. We are robbed of opportunities
2. Bundling of is, and special maintenance service (SMS)
3 HIRING OF FULL TIME SOC MEDIA ADS ASSISTANT (SAA)
1. To handle fb GOOGLE ADS
2. iNTERMENT POSTS:
1. Obit
2. Best pictures
3. Tributtes
4 Live streaming
5. FB wifi
3. 1% of sales ( based CASH, 20% dp) FOR CMO in charge of at least 300 plots sold unitl end of 2025
roughly 300 x 100,000 = 30M x 1% -= 300,000
1% din for agent nakaka at least 100 lots, for group head 300 plots
Kung 1,000 plots beyond 2025. say middle of 2026 isang Vios
4. Raffle based on collection 1% of collection (NCR Net cash received) (To be sked in Jan or FEB)
Projected/Estimated prizes:
Target collection Items
1% budget MC, TV ref, cp
HAMP P10M 100,000
HGGMP 30M 300,000 MC, e bikes, refts gadget
4 PLACEMENT (Sellers)
FTF traditional
1. Qualifications:???
2. Who will recuit
3. Who and when training; coverage ng training
4. How many to be functional agents by October 1??
5 People hiring
1. A priori requirement
You need warm bodies to start your campaign. Passionate with Integrity and Competent (PIC)
2. Salary motivation P620 per day or P16, 000 per month across the board:
1. Wage distortion will be taken care of
2. Retro by July if all backlogs removed
3. By January 1, if: backlogs removed in 2025, and complete staffing
4. JUS will be available for interview and evaluation (decision) ASAP
Attachment:
1. Detailed calendar or activities indicating: 5 ps, months, activities, php to be spent and revenues expected
Months
September October November December
Estd revenue:
No of units
Amount
Product
Activities
Price (by default)
Promos (enumerate)
and costs, expsness
Include Nov. 1
Placement
No of agents to be
recruited trained
Estd sales per
agent
Estd. com to be
paid received
(Expenses)
Activities
Recruitment
Training
OJT
Prospects No
Closing No
People:
1. No to be recurited
2. Positions to be filled
3. Additional salaries amount
4. Activities that will
assist marketing
Summary: Total Revenues
Total Expenses
2. Cash flow
Assumptions:
5% cash
10% spot down
30% split down
65% no dp, 5 years to pay
3. PNL
1. Less 50% of the SRP
2. COGS is P3,500/sm
3. OE is
Hamp 200,,000 /mo
Panga is 100,000/mo
GH is 300,000 per month
The contents are property of the author and shall not be used without written consent
No comments:
Post a Comment