These are old posts on marketing plan preparation in 2021. For your guidance.
Upgrading your marketing plan
Upgrading updating your Marketing Plan
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| Thu, Jan 9, 2020, 10:23 AM | |||
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To: All
Subject: Upgrading and your marketing plan
-Objectives: 1. To make sure that you have a marketing plan that truly guides
you each step of the way.
2. Your marketing plan is your road map to success, additional
incentives PHP and food on the table
3. To gain more expertise and professionalism in making
marketing plan
Reality 1. Ang ninipis ng marketing plan, lacking in depth and content
2. They do not reflect current reality as in tall grasses and trash in a memorial park in the north
The action plan is bereft of mention of said challenges
NOTES ON WHAT NEEDS TO BE IMPROVED:
1. Strategy: What needs to be emphasized and given more actions (activities and resources): Product ba pricing ba, promo ba, ,placement ba
It would seem to us that we need to: FOCUS ON THE PRODUCT AND PROMOTION, LESS ON PLACEMENT AND PRICE
Less of 0 interest, 60 months to pay. (because of difficulty in collection and payment of commission) Sa placement, relax muna tayo
sirang siira tayo sa com ng agents.
2 Lacking sa ibang components cash flow that justifiies the collection target. Kailangan nakadetalye sa
1. cash flow:
Receipts from operation:
New sales Plots
1. spot cash
2. Annual
3. DP (20%)
4. MA of 3
Services:
1. Interment service
2. FS at need spot cash
3. FS pre need spot cash
4. Annual
5. 5 years to pay Holy Gardens Plan
Old sales: 1. MA plots
2. MA holy gardens plans
2. CALENDAR OF ACTIVITIES (panoramic)
for each of Ps of marketing: Product,, Promotion, Placement
Month Jan Feb ------------------------------
Objectives
Activity
Budget
Who
When (designated by bars which indicates start and finish
3. Update on: Products (mag submit tayo ng individual PDCA if expenditures is P10k and up
Giant signs
Tunnel lights
Snack bar
Free wifi, burol wifi FB wifi
@4. Farming out targets
Say annual plot sales target is 600 plots ay 40k each = P40,000,000 looks like a tall order. But breaking it down in a calendar
form and farming out:
600 plots = 50 per month
50 per month divided between office agents:
25 office say 5 for CMO (one per week)
10 per CSS 1 and 2 (2 per week) IDISTINGUE DIN ANG PUWEDENG THROUGH TRADITIONAL HARD WORK OUTBOUND MARKETING
25 agents @ 5 each per month - `1 plot per week. Kayang kaya
DUE ON SATURDAY JANUARY 11, 2020
N.B Inspiration:
1. Cash discount promo
At Shakeys after eating P2,020 worth of food/meals, we were given 3 x P150.00 cash discount voucher on future purchases:
We can have same promo, since 70% of sales come from repeat sales
For cash sales and annual only: applicable for future purchase of IS and FS at need.
Cash Annual
Cash sales: Plots P2,020 total : P505 each cash discount voucher x 4 1,010 505 x 2
SSN 8,080 505 x 16 4040 505 x 8
GE 24,240 505 x 48 12,020. 505 x 24.
EXPIRY ONE YEAR ONLY - NON ASSIGNABLE TRANSFERABLE
2. Free HGMP to mayor, and pastors; Dean of schools
Free White rose to them not more than 5 per sbu: one year to use expiry
Simula tayo sa pastor at priests.
SPLP did this to promote their plans. No one I heard used this because non died in one year
What is lacking in the 4ps is the customer intimacy or customer service:
WHAT NEEDS TO BE IMPROVED?
1. Interment;
For all
1. 9 days pagdalaw with food
2. 40 days participation in celebration
3. The video streaming during interment (meaning fb live) Improve plans yong malakas at wifi
amplifier. Use free wifi with facebook (just as long as they log in) FB wifi.
4. 3 - 5 video of interment
5. 3 -5 min video of 4Ls of the dead
2. Cash back
10% discount on cash sales for future purchases
5% discount for installment sales
90 days expiry date. Dapat ibili agad,
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